Prashant started as a Sales and Marketing executive. After a short stint, he moved on to brand development at Sahara Airlines. With Sahara, Times Internet, Abacus Distribution Systems and Sify, Prashant handled some of their largest businesses—Prashant learned the balance between great strategy that celebrates the brand and great executions that efficiently deliver the message. And with Prashant, inmates never get to run the asylum. After all, the idea is to make the brand a star, not the agency.